Forming a Business Strategy: Who to Involve

Forming a Business Strategy: Who to Involve

In the ever-evolving world of business, crafting a robust strategy is the bedrock of success for any sized organisation. While the nature of a business often dictates the specific roles crucial for strategy formation, there are generally five indispensable positions that should be central to the process in most medium-sized companies. So, who are these key players, and why is their input so essential?

The Chief Executive Officer (CEO) or Business Owner

• Role & Responsibility: At the helm of the company, the CEO or business owner provides visionary leadership. They are responsible for making final decisions and are accountable for the overall success or failure of the strategy.
• Why They’re Important: Their holistic view of the business and deep understanding of the company’s mission and objectives make their involvement in strategy formulation paramount. They ensure that the strategy aligns with the company’s long-term vision and secures its position in the market.

Chief Financial Officer (CFO)

• Role & Responsibility: The CFO manages the company’s finances, from budgeting to financial forecasting. They provide a crucial reality check on the viability and implications of a proposed strategy in terms of financial health.
• Why They’re Important: Strategic decisions often come with financial implications. A CFO’s insights into the company’s financial strengths and vulnerabilities, along with their projections on potential returns on investments, can be the difference between a strategy that is merely good and one that is exceptional. They help the team understand what’s feasible, what risks are associated, and where the biggest financial opportunities lie.

Chief Operations Officer (COO) or Operations Manager

• Role & Responsibility: The COO, or in some businesses, the Operations Manager, oversees day-to-day operations. They ensure that the company’s operational activities run smoothly and efficiently.
• Why They’re Important: When crafting a business strategy, it’s crucial to understand the operational strengths, bottlenecks, and limitations. The COO brings insights on how to optimize processes, utilize resources effectively, and streamline activities to achieve strategic objectives. Their knowledge can inform which operational changes are necessary to support and enact the strategic plan.

Head of Sales and Marketing

• Role & Responsibility: This individual (or in larger companies, these individuals) is responsible for understanding market dynamics, customer behavior, and the competitive landscape. They strategize on how to drive sales, increase brand visibility, and cater to the target audience.
• Why They’re Important: A business strategy isn’t complete without a plan to conquer the market. By involving the Head of Sales and Marketing, companies can ensure their strategy incorporates insights on customer needs, market trends, and competitive differentiators. This role helps bridge the gap between what the company offers and what the customer desires.

Human Resources (HR) Director

• Role & Responsibility: The HR director oversees employee recruitment, retention, development, and welfare. They have a pulse on the company’s culture and ensure that the workforce remains motivated and aligned with the company’s objectives.
• Why They’re Important: People are a company’s greatest asset. An effective strategy often requires changes or adaptations in workforce skills, company culture, or organizational structure. The HR director provides insights into how to navigate these changes, ensuring that the company has the right talent in place and that the staff remains motivated, informed, and aligned with the strategic direction.

In conclusion, while every team member’s contribution is valuable, these five key players bring indispensable expertise and perspectives to the table. By involving them in the strategy formulation process, medium-sized businesses can ensure they craft comprehensive, actionable, and effective strategies that pave the way for sustained growth and success.